Why “they/them” pronouns are unlikely to catch on

Language changes by evolution, not coercion.

For all the demands of activists that “they” and “them” should be normalised as singular pronouns, very few members of the public have adapted their speech patterns accordingly. Even when the print media started following this odd new craze after Sam Smith declared himself to be “non-binary” in September 2019, the trend simply didn’t catch on.

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